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Flexibility in Campaign Types Google Ads delivers diverse campaign formats, including text-based search ads and app promotion campaigns. This versatility allows advertisers to customize their campaigns that target their specific audience needs. Pay-per-click (PPC) advertising is a popular advertising strategy where advertisers invest money each time their ad is clicked. PPC ads can appear on search engines, and they provide an fast way to generate leads. One of the key aspects of website marketing is analyzing the results of your campaigns.

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